Employer Reputation: Building a Positive Workplace Culture

In the wake of the pandemic, a massive shift in workplace culture is now underway. It’s a chance for businesses to re-evaluate priorities and build work environments where team members feel safe, engaged, inspired and productive, regardless if they’re working from home or at the office.

And given that the vast majority of candidates research an organization’s culture before accepting a role, employers must consider how their company is perceived.

Engagement Beyond the Office

Company culture and employee engagement are important, not only for your team members but also to hire new ones. In the midst of the “Great Resignation”, having a positive corporate culture is one of the best ways to attract potential employees. Businesses with a positive company culture will find it easier to attract valuable talent that will see their next workplace as a home, rather than a stepping-stone.

A study by Robert Walters, a specialist professional recruitment consultancy, found that 90% of professionals research the culture of a company before accepting a role either through asking about it during the interview, using online employer review sites or finding media articles. And as employer review sites and social media forums become an increasingly popular resource, employers will need to monitor and put extra care in the way they are perceived both internally and externally. 

Future Potential & Current Benefits

With candidates putting considerable emphasis on the company culture of a potential employer, businesses should consider taking advantage of a range of tools and communication strategies to build their reputation due to the amount of benefits for both current and future employees, such as: 

Recruitment. Having a positive culture gives you a competitive advantage because people want to work for you. A company with a positive culture will attract the type of talent that is willing to make their next workplace a home, rather than just a stepping-stone.

Employee loyalty. Not only does a positive culture help recruitment, it helps retain top talent by fostering a sense of employee loyalty. 81% of employees are less likely to leave if there’s a good cultural fit. 

Job satisfaction. Investing in the well-being of your team members will reward you with happy, dedicated employees. A positive environment acts as a buffer against negative experiences during tough times, improving employees’ ability to bounce back and stay resilient during challenges and difficulties. 

Work performance. Strong company cultures are linked to higher rates of productivity as employees tend to be more motivated and dedicated. Companies with disengaged and unhappy employees experience 18% lower productivity, 16% lower profitability, and 65% lower share price over time.

Building a positive culture can be done no matter the size of your company and the scale of your budget. As long as you take the time to genuinely invest in the happiness and well-being of your team, a positive culture is sure to grow and thrive.